Unmyth...

Unmyth...

What are myths? According to the late philosopher Joseph Campbell, a myth is not the same thing as an untruth. It is not a lie, not some obvious falsehood. According to Campbell, a myth is the essence of truth, but wrapped up in an untrue layer - a fairytale, to make it memorable. The story is a vessel for the truth hidden within.

So then...
... what is an unmyth?



_{Unmyth is expected to go live in: Summer 2013.}